Being aware of how much your store is earning is a vital piece of developing your business. By perceiving how much income you're producing, you can establish better spending plans for your sales & marketing strategies. That is the reason why it's essential to put your resources into the right eCommerce ROI tools for tracking and boosting your sales. That way, you get more precise information readily available about your eCommerce earnings.
Further Reading: What Is eCommerce ROI & How You Can Calculate It?
Here are the top 7 eCommerce ROI tools that you can use for success in 2023:
Kissmetrics
Kissmetrics is an extensive analytics tool that assists you with cutting-edge website reports. It empowers you with answers to queries such as how many times a visitor has browsed your website or product pages.
Uncover key metrics such as the average revenue per person, the visitor-to-purchase conversion rate, and the cart-to-purchase conversion rate with Kissmetrics. With this eCommerce analytics tool, you can gain a deeper understanding of customer behavior and determine the most successful marketing channels.
Optimize your email campaigns, perform A/B testing on your marketing strategies, and reduce your website's bounce rate by creating engaging pop-up boxes and notifications, all with the help of the data provided by Kissmetrics. By gaining valuable insights into each step of the customer journey, you can effortlessly enhance your eCommerce strategies and drive growth.
If your approach is more focused on remarketing and the identification of channels that produce the most ROI, you ought to include this tool in your existing strategy.
Google Analytics
Google Analytics is a highly sought-after data analytics tool for eCommerce, offering a wide range of insightful data for free. It is a great starting point for any eCommerce platform. The tool also features an advanced analytics feature called Google Analytics Enhanced Ecommerce, designed specifically for eCommerce businesses.
By utilizing this feature, marketing teams can easily monitor traffic at each stage of the sales funnel and gain a deeper understanding of their customers. Use Google Analytics to:
- Identify the source of your website traffic and track conversions.
- Determine where drop-off points occur, such as shopping cart abandonment.
- Discover which pages have the highest bounce rate and which pages engage visitors for longer.
With the information provided by Google Analytics, you can optimize your eCommerce strategies and drive growth.
Hotjar
Hotjar is an innovative visual tool that provides valuable insights into how users interact with your website through the use of heatmaps. With Hotjar, you can easily identify the "hot" and "cold" areas of your site, collect feedback from visitors, and create real-time recordings of user behavior.
By utilizing Hotjar, you can:
- Determine which copy and call-to-actions drive the highest conversion rates.
- Identify areas on your site that require improvement.
- Evaluate the weaker aspects of your site and sales funnel to enhance your eCommerce Key Performance Indicators.
With Hotjar, you can gain a deeper understanding of your website's performance and make data-driven decisions to improve your eCommerce strategies.
Glew.io
Glew is a robust eCommerce software designed for larger stores with 10-25 marketing channels. It excels at consolidating all your business data into easily accessible dashboards.
With Glew, you can gain powerful insights into all aspects of your business, including:
- Tracking sales performance across multiple platforms, including your website and marketplaces.
- Monitoring key performance indicators.
- Generating comprehensive reports.
- Analyzing your best-selling products.
- Quickly reviewing all your customer segments.
Glew also enhances audience segmentation for email marketing and advertising, enabling you to view advanced reports and gain insights from your social media ad data. With Glew, you can make informed decisions and drive growth for your business.
Matomo
Matomo is a powerful tool for eCommerce businesses that have the technical know-how to handle it. With Matomo, you have the advantage of full control over your data and the ability to protect your users' privacy.
Matomo integrates seamlessly with popular eCommerce platforms such as WooCommerce and Shopify, allowing you to easily track key eCommerce metrics like average order value and conversion rate.
This tool also allows you to set up automatic reporting for cart abandonment, giving you in-depth sales reports categorized by geography, marketing channel, and product. If you are looking for a data analytics solution that puts you in control and offers robust reporting capabilities, Matomo is a great alternative to Google Analytics.
Optimizely
Optimize your shopping experience with the help of Optimizely. This eCommerce analytics software is designed to help you create a more personalized experience by focusing on A/B testing and optimization.
Optimizely offers two tools, the Web Experimentation Tool, and the Full Stack Tool, to help you improve your site content. The Web Experimentation Tool has a no-code editor that allows you to easily set up A/B tests. The Full Stack tool lets you quickly implement new features. Collect customer data to determine which variations perform best and use this information to improve chatbots, checkout flows, and reduce cart abandonment.
Keep in mind that Optimizely can be time-consuming to use and has a higher price point compared to other options. However, you can choose to subscribe to either the Web Experimentation or Full Stack tool or both, depending on your needs.
Supermetrics
Supermetrics is an uncomplicated version of Glew that allows you to effortlessly gather all your eCommerce data and present it in reports that can be customized to your needs. The software integrates data from various sources, including social media ads, Shopify, online marketplaces, email tools, and SEO tools, to give you an in-depth view of your marketing campaigns and their impact on revenue. You can also set up automatic data refresh and receive regularly scheduled reports via email. Supermetrics is an ideal tool for marketers who want to focus on optimizing their marketing strategies.
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